Sehwag...(for that matter) a Cricketer needed to promote Hockey???
To me it looks more like an appeal to people..."Please come and watch this (not -so-hot) National sport".
Hero Honda...no doubt is doing its bit to keep the sport in limelight.
But with IPLs and 20-20's becoming the dish of the day....some chef ( Govt.) has to really churn a good hot combo for Hockey too. Why isn't that even being thought of?
Honda may get its sales up by few more lacs...Viru's got some crores or lacs for this ad....what more??Its all about money baby!!.....( Remember the Idea cellular ad for the cause of 26/11?) Marketing in the name of social/national cause...or mere awareness.
Can't help being cynical....unable to differentiate the genuineness of intentions behind some of these ads!!
